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Barrel's Director of Strategy and Design Director hosted a live optimization session deep diving a brand who submitted their site for review, including a roadmap of fixes to implement before BFCM.
Our multi-brand launch for McCormick & Company is live here.
Our omnichannel relaunch for Waterloo Sparkling Water is live here.
We help CPG brands get found, chosen, & bought again.
Shoppers find your products in Google, AI answers, Amazon, Walmart.com, and retailer sites before they reach yours. We make your brand easy to find and choose in all of them, then build the content and programs that bring shoppers back.
We start with your shoppers, find where your next growth comes from, and do the work ourselves: brand and content production, Shopify sites, search, retention, and the content your brand sells with on Amazon and other marketplaces.
01 · Shopper Insight
Know Who Buys, Where & Why
Research, journey mapping, and channel planning, turned into one roadmap for your site, retail partners, and marketplaces.
02 · Brand & Commerce
Design & Build Where You Sell
Brand systems, photo and video production, Shopify sites and migrations, and wholesale ordering, with content made for every channel your brand appears in.
03 · AI Visibility
Get Found in Search & AI
AI search and SEO, product data AI assistants can read, and content for Amazon, Walmart.com, and other marketplaces, so your products are the answer.
04 · Retention
Bring Shoppers Back
Email, SMS, subscriptions, and loyalty, plus ongoing site testing, so more first orders turn into repeat ones.
Many of our longest partnerships started with one project.
Shoppers move between search, your site, Amazon, retailers, and their inbox before and after they buy, and NielsenIQ finds 86% of CPG dollar sales come from shoppers who buy across channels. We plan for that whole path, so what we learn about them shapes what we design and build, and what we learn after launch feeds the next round of work.
01Shopper InsightResearch, journey mapping, and channel planning, so you know who buys, where, and why.
02Brand & CommerceBrand design, content production, Shopify builds, and wholesale ordering, designed for every place you sell.
03AI VisibilityAI search, SEO, product data, and marketplace content, so your products are the answer.
04RetentionEmail and SMS, subscriptions, loyalty, and site testing, so first orders turn into repeat ones.
AI-Native Delivery
AI runs through every step, from research to reporting.
Working Prototypes, Early
See a working site before design is locked.
Imagery for Every Product
AI studio shots cover your catalog without a new shoot.
Content for Every Channel
Listing copy and creative for Amazon, retailers, and email.
You’re on more shelves than ever & each one tells your story a little differently.
As you add retailers and marketplaces, more shoppers look you up before they buy. We make your site, your Amazon and Walmart.com pages, and your retailer listings tell one story, and we make sure that story shows up in search and AI answers.
What We Do
✓ One brand system across your site, Amazon, Walmart.com, and email
✓ Where-to-buy pages and retail launch support
✓ Search and AI visibility
What Matters Most
A consistent brand on every shelf and screen
Clicks from your site to retailers
Visibility in search and AI answers
Client story
Waterloo’s new site sends shoppers to their preferred retailer. We’re now building its email program and redesigning its Amazon and Walmart storefronts.
Brands like Waterloo, Once Upon a Farm, Cabot Creamery, goodwipes, Bobo’s, Sweet Loren’s, Kite Hill, and ParmCrisps
Established & Heritage Brands
Shoppers trust the brand, but the platform behind it is holding your team back.
Updates take weeks, launches wait on developers, and the platform costs more every year. We move you to Shopify without losing the traffic, sales, or brand equity you’ve built, so your team can launch and update on its own schedule.
What We Do
✓ Replatforming from Sitecore, Salesforce, or Magento to Shopify
✓ Multi-brand and multi-site builds
✓ DTC and B2B ordering on one platform
What Matters Most
Protecting sales and search traffic through the move
Speed to launch products and campaigns
Lower cost to run the platform
Client story
We moved McCormick’s brands off Sitecore and onto one Shopify store, with each brand keeping its own look and voice. Gross sales are up 36%.
Brands like McCormick, Frank’s RedHot, Cholula, Zatarain’s, Dr.Jart+, and Patagonia Provisions
Digitally Native Brands
Paid media built the business & every new customer now costs more.
The fastest way to grow is to get more from the shoppers you already pay for. We raise conversion and order value on your site, then build the subscriptions, memberships, and email and SMS programs that bring customers back.
What We Do
✓ Conversion testing and landing pages
✓ Subscriptions and membership
✓ Email and SMS lifecycle
What Matters Most
Conversion rate and AOV
Repeat purchase and retention
Revenue from email and SMS
Client story
BHU Foods relaunched across site, email, and Amazon. Conversion is up 41.7%.
For brands where online performance is key, we agree on the numbers up front and report against them. These are median results from our CPG case studies, each measured against the brand’s own baseline.
+51%
conversion rate after a site relaunch
+15%
average order value
+54%
revenue after launch
+26%
returning customer rate
2x
ranking keywords from search and AI visibility work
+62%
SMS click rate from lifecycle programs
From Clients
"Thank you for the partnership, the hours, the more hours, the revisiting, the realignment, the conversations, the never say "we can't do that", and the ongoing commitment to all the reasons we partnered together from the start! Congratulations and thank you for bringing our brand to life, in a way that only we can own!"
Kathy Maurella
Chief Marketing Officer
,
Waterloo
"We were thrilled with the results of our site overhaul. The Barrel team truly listened to what mattered most for our brand and brought that vision to life through thoughtful design and functionality. They were highly collaborative and great partners throughout the process!"
Lucy King
VP of Marketing
,
MUSH
"The Barrel team met Kite Hill where we needed to be, transforming our old WordPress site into a beautifully designed, highly functional Shopify site in just eight weeks—prioritizing design decisions that mattered most to our customers. The launch handoff was seamless. I’d recommend them to any CPG brand in a heartbeat!"
Connie Sintuvat
VP of Marketing
,
Kite Hill
Get Your Free AI Visibility Audit
More shoppers are asking ChatGPT, Gemini, and Google’s AI answers what to buy, and Adobe finds those visits convert better than other traffic. Our free audit shows how your products, reviews, and content look to those tools, and what to fix first.
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CPG Commerce Insights
How McCormick's US Shopify Build Became the Blueprint for Schwartz UK
Cart & Checkout Changes That Raise Average Order Value This BFCM
Using AI-Rendered Content to Scale Ingredient Storytelling for Waterloo
Why Sacheu’s Prime Day Emails Don’t Look Like Amazon
What Typically Happens to Your Data During a Shopify Migration
How Engagement-Based Segmentation Raised Cabot Creamery's Email Deliverability
Launching McCormick for Chefs on Shopify
DTC & B2B on One Platform: What Native Shopify B2B Covers