Q4 is drawing near and that can only mean one thing: the holiday season is almost here!
Ecommerce brands are steadily preparing for the busiest, most important season for sales. But with the COVID-19 pandemic still looming, the high sales season will look different this year than most.
Retail stores will likely remain closed or operate at limited capacity, driving online sales even higher during the 2020 holiday season.
As more and more shoppers are turning to ecommerce to fulfil their holiday shopping needs, it’s critical for online shops to acknowledge and prepare for the demand for online gifts.
Ecommerce brands can help customers turn any purchase into a gift purchase with things like gift wrapping options and gift messages. But some sites go above and beyond with shareable wishlists and dedicated gifting hubs to help improve the experience for those who are buying for others.
Here are five ways ecommerce sites hosted on Shopify can meet the demand for online gift shoppers, and examples of shops that already do.