Barrel partners with CPG brands to elevate their online presence and drive growth through e-commerce, website optimization, email, SEO, and content strategy. As a globally distributed team, we are united by a mission to help clients succeed through thoughtful, customer-centric solutions. Our goal is to create experiences that resonate, add value, and build lasting connections with their communities.The RoleWe’re seeking a mid-level Designer to collaborate with our team in leading and executing

Barrel partners with CPG brands to elevate their online presence and drive growth through e-commerce, website optimization, email, SEO, and content strategy. As a globally distributed team, we’re united by a mission to help clients succeed through thoughtful, customer-centric solutions. Our goal is to create experiences that resonate, add value, and build lasting connections with their communities.The RoleWe’re seeking a Freelance Digital Designer with strong expertise in Shopify and DTC e-commerce UX/UI

Barrel partners with CPG brands to elevate their online presence and drive growth through e-commerce, website optimization, email, SEO, and content strategy. As a globally distributed team, we are united by a mission to help clients succeed through thoughtful, customer-centric solutions. Our goal is to create experiences that resonate, add value, and build lasting connections with their communities.The RoleAt Barrel, the Account Manager (AM) is the connector between our clients and our team. You will manage the day-to-day relationship with assigned accounts, making sure clients feel supported and projects stay on track. This includes staying on top of emails and Basecamp messages,

Barrel is currently looking for an experienced Tech Lead to join our team. As a remote-first company, you may work from anywhere in the U.S. The Tech Lead is responsible for technical project success and works closely with project team members to ensure that our technical solutions are delivered on time and under budget. While writing code and understanding of the software development lifecycle is a prerequisite for the role, a large part of your time will be spent architecting an approach, working with the team to plan

Location: Remote (North America preferred) Duration: Paid, 3–6 months. About the Role:Barrel is seeking a Design Intern to join our team for a 3–6 month paid internship. This is a remote internship. Applicants based in the U.S. and Canada are preferred due to time zone alignment and communication logistics, but we welcome applications from all eligible candidates. As a Design Intern, you’ll have the opportunity to work within an existing design system, contribute fresh ideas, and gain hands-on experience in a collaborative, fast-

Barrel partners with CPG brands to elevate their online presence and drive growth through e-commerce, website optimization, email, SEO, and content strategy. As a globally distributed team, we’re united by a mission to help clients succeed through thoughtful, customer-centric solutions. Our goal is to create experiences that resonate, add value, and build lasting connections with their communities.The Role: As a Project Manager, you will be responsible for leading Shopify ecommerce projects from inception to

Barrel partners with CPG brands to elevate their online presence and drive growth through e-commerce, website optimization, email, SEO, and content strategy. As a globally distributed team, we’re united by a mission to help clients succeed through thoughtful, customer-centric solutions. Our goal is to create experiences that resonate, add value, and build lasting connections with their communities.The Role:We're looking for a Director of Strategy to lead and elevate the strategic output across all of our client engagements. This role will oversee a team of specialists spanning CRO, retention marketing, SEO, and GEO, ensuring that our strategic recommendations are cohesive, data-informed, and deeply connected to the broader business goals of the brands we serve.The right person for this role understands that e-commerce is just one piece of a much larger customer journey. You'll bring a strong foundation in retention strategy and lifecycle marketing, but more importantly, you'll grasp how DTC channels fit within an omnichannel ecosystem for CPG brands, from retail to wholesale to Amazon and beyond. If you don't understand that connectivity, it's hard to truly add value to the types of brands we partner with.Key Responsibilities:Lead and mentor a team of strategists across CRO, retention, SEO, and GEO disciplines, providing guidance, feedback, and professional development supportEstablish and maintain strategic standards and frameworks that ensure consistency and quality across all client engagementsPartner with account and project teams to translate client business objectives into actionable strategic roadmapsConduct strategic reviews of ongoing work to identify opportunities for optimization, cross-channel integration, and improved performanceStay current on industry trends, platform changes, and emerging best practices in e-commerce, CPG, and omnichannel retailContribute to new business efforts by shaping strategic approaches for pitches and proposalsSkills:Deep understanding of e-commerce retention strategies, including email and SMS lifecycle marketing, loyalty programs, and subscription modelsFamiliarity with omnichannel dynamics for CPG brands and how DTC, retail, wholesale, and marketplace channels interact and influence each otherAbility to connect dots across channels and disciplines to see the bigger picture that others might missStrong communication skills with the ability to present strategic recommendations to senior client stakeholdersA bias toward action and iteration over perfection, with the ability to move quickly while maintaining qualityNatural inclination toward developing people and helping team members level up under your guidanceExperience:7+ years of experience in digital strategy, e-commerce, or performance marketing, with at least 3 years in a leadership or management roleExperience overseeing or collaborating closely with specialists in CRO, SEO, paid media, or analyticsDirect experience working with CPG brands or other e-commerce verticals where you've seen the full complexity of the customer journey across channels is a plusA track record of managing ongoing client relationships that have led to measurable results, whether that's retained accounts, expanded scopes, or documented performance improvements