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Barrel's Director of Strategy and Design Director hosted a live optimization session deep diving a brand who submitted their site for review, including a roadmap of fixes to implement before BFCM.
We recently launched our annual Recap website, and it’s one of the projects our team looks forward to most each year. Recap 2017 takes an illustration-heavy approach to looking back on the past twelve months of client work. Each illustration links to a case study, so visitors can move from the artwork straight into the story behind each project.
Illustration gave us a different way to present our work. Instead of lining up screenshots in a grid, our design team created illustrated scenes that point to each client engagement. This year’s edition features work for brands including Hurom, Stone Barns Center, Sakara Life, Free Country, Peach & Lily, Bastide, and Austin Eastciders. The looping preview above offers a quick taste of the style, but the best way to experience it is to click around the full site.
A Barrel Tradition Since 2010
The Recap website has been a Barrel tradition since 2010. Every year, we take time to reflect on the work we’re proudest of and the clients who trusted us with it. Looking back across the editions, you can see how our work and our design thinking have grown alongside the brands we partner with.
Recap is also a chance for our team to experiment. Client projects come with goals and constraints that shape every decision. An internal project like this one gives our designers and developers room to try new ideas and have some fun with how we tell our own story. Some of those experiments end up shaping the work we do for clients later on.
Explore Recap 2017 and Past Editions
Ready to take a look? Visit the Recap 2017 website to explore the illustrations and dive into the case studies from our year. If you’d like to keep going, you can browse every edition of Recap since the tradition began:
We’re grateful to every client and partner who made 2017 such a rewarding year, and we’re excited for what’s ahead. Have a project in mind? Get in touch and let’s talk.