Building the Future of Fashion Commerce with Choosy

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Barrel kicked off a partnership with Choosy to envision and build a new digital shopping experience. Scheduled to launch to the public in July 2018, Choosy is an on-demand social shopping platform where collections are inspired weekly based on the most in-demand fashions on social media. They recently raised a $5.4 million round led by New Enterprise Associates (NEA) as well as Forerunner Ventures.Choosy’s agile supply chain allows it to produce garments within 48 hours of them trending online. It makes only what their customers demand, which allows the company to maintain a zero-balance inventory and minimize wasteful production of excess clothing. Since Choosy owns its entire supply chain, from design and fabric sourcing to production and shipping, it can maintain the highest standards of quality control over every step of the process.For the past 12 years, Barrel has collaborated with numerous e-commerce brands to think strategically about their digital experiences. Barrel’s work with Choosy will add to the agency’s growing roster of clients such as Gitman, Bastide, Peach & Lily, and Sakara.For more information on Choosy, visit

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