Barrel worked with the KIND Snacks team to launch the KIND Protein bar to the UK market. The new site experience features fun animations and interactions to help consumers learn about the new flavors and ingredients that make up the bar's 12G of plant-based protein. For consumers interested in trying a bar, there is a form where you can enter your information to be entered into a competition to win a free variety pack. The new experience paves the way for a new visual direction for the KIND UK site.

For the past 12 years, Barrel has collaborated with numerous brands to think strategically about their digital experiences. Barrel has had a long standing partnership with KIND since 2009 and this latest launch adds to the agency’s roster of clients in the health & wellness industry such as Bare Snacks, Zupa Noma, and Sakara. You can learn more about our work with KIND here.See the site in action at https://www.kindsnacks.co.uk/kind-protein/.