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Barrel's Director of Strategy and Design Director hosted a live optimization session deep diving a brand who submitted their site for review, including a roadmap of fixes to implement before BFCM.
While matcha is quickly gaining more attention every day, there's still plenty of people who don't know what it is or think that it's incredibly complicated to make. We recently partnered with Matchaful, purveyor of premium 100% USDA organic matcha from Japan, to create video content that shows that not only can you make matcha in under a minute but there's more than one way to make it.While these videos were originally formatted for social, you can check them out full size below:
