Powering Online Threat Research with Pyrra

Pyrra creates software to identify virtual dangers and credible threats to keep people and organizations safe and protected.

We partnered with Pyrra to launch their brand with a new website and engaging pitch decks to build investor partnerships. In a specialty field where online threats can feel daunting, Pyrra wanted their brand to exemplify safety and security as they work to make the internet, and the world, safer. 

We developed a scalable icon and wordmark that we used as a base upon which to build the brand system, including typography, iconography, color palettes and imagery. We wanted the design to highlight the more emotional, caring side of their work, as well as their data-backed approach to identifying online threats. 

One of the key goals of the website was to communicate Pyrra’s product information in a way that would drive prospective customers to request a demo. With this in mind, we designed key pages to contain clear product and features information, as well as call-to-actions that stand out and make it easy for the user to request more information.

In order to continue building strong investment partnerships, Pyrra asked us to develop their investor pitch decks. Within this presentation, we took complex data and simplified it into a presentable way that clearly showcased how online threats can manifest into real-world dangers. 

Check out the website here.

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