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Barrel's Director of Strategy and Design Director hosted a live optimization session deep diving a brand who submitted their site for review, including a roadmap of fixes to implement before BFCM.
Skora is on a mission to help people “Run Real” with sneakers designed to feel like an extension of your own body.
As part of a rebranding project, Barrel helped create a new brand story for Skora inspired by the sneakers’ unique design features and long-lasting comfort. With this new story came the need for new assets.
For the in-studio photoshoot, we worked with the Skora team to build otherworldly sets meant to look like undiscovered planets. We wanted to represent the uniqueness of the sneakers in imagery that would capture the attention of a new audience.
A series of macro shots allows us to showcase individual features on the sneakers that are important to many runners.
