Barrel has been named a Shopify Platinum Partner, the top tier of Shopify's partner program. The designation recognizes agencies that have delivered sustained, high-impact results for Shopify merchants, and it's one Barrel has been working toward for years.

Reaching Platinum status is a reflection of the incredible CPG brands we partner with every day: the household names you'd find in any grocery aisle, where Shopify serves as a flagship for brand and community building, and the thriving direct-to-consumer (DTC) businesses building their customer base from the ground up.

“What I appreciate most about becoming Platinum is that it’s not a milestone we chased. It’s not an award you apply for. It’s a threshold you cross when the brands you work with keep growing, year after year. That makes this milestone as much our clients’ as ours. We’re grateful for our deep partnership with Shopify and excited about what we’ll build together next.” - Lucas Ballasy, CEO.

What Platinum Status Means for Brands

Shopify's partner tiers reflect an agency's track record: the number of successful launches, the growth those sites generate, and the depth of an agency's expertise across Shopify's platform. Platinum Partners get earlier access to new Shopify features, closer collaboration with Shopify's own teams, and a direct line to support when a brand needs it most.

For Barrel's clients, that translates into faster problem-solving, earlier access to tools that can shape a roadmap, and a partner Shopify itself trusts with its most complex merchants.

"We are thrilled to see Barrel recognized as a Platinum Tier Partner. Their execution is consistent across every engagement, from the technical migrations to the storefronts built for brand growth. That kind of reliability is exactly what earns a partner Platinum status." - Adena Merabi, Partnerships Manager, Shopify.

A Milestone Built on CPG Focus

Barrel works exclusively with CPG brands, and that focus is part of why this milestone matters. Every migration, every redesign, and every optimization we've shipped has been built around the specific challenges CPG brands face: complex product catalogs, retail and DTC channels running side by side, and the need for a site that builds brand loyalty as much as it drives conversion.

Platinum status is a marker of where that focus has gotten us. It also raises the bar for what we deliver next.

Let's Build

If you're a CPG brand exploring what's possible on Shopify, or evaluating a partner who's been through the specifics of your industry before, get in touch with our team.

‍