Genexa Health specializes in creating wholesome, healthier medicines for children and adults. We reimagined their website on Shopify to establish credibility by showcasing their product's quality, driving conversions, and encouraging product discovery for the whole family.
As a key part of the redesign, we created a more intuitive navigation experience that allows users to browse products and learn more about the brand.
In redesigning the product detail page template, our main focus was to help users understand the ingredients that go into each formula, how they are sourced, and why Genexa is a healthier alternative to current medicines on the market. Each product detail page breaks down what’s in the formula and a key attributes section that speaks to the high quality and effectiveness of the product.
To help tell their unique story as the leader in certified organic and non-GMO medicine, we designed landing pages to educate consumers on why healthy medicine matters and give them a glimpse into the brand’s history and research behind the medicine.
As a leader in organic and non-GMO medicine, we built the “Healthy Dose” blog where users can read about healthy lifestyle tips ranging from topics like fitness and food to the organic products industry.
As part of our e-commerce strategy, we developed a series of email automations to better serve Medlie’s customers, welcome new members to the brand, and increase conversion.
