Most brand audits happen behind closed doors: a deck, a call, a set of slides nobody outside the room ever sees. We're doing something different this Black Friday/Cyber Monday (BFCM). Val Geisler, our Director of Strategy, and Christine Carforo, our Director of Design, are running a live, unscripted live site audit of one submitted brand's site, recorded and shared publicly, ahead of the BFCM code freeze.
Submit your site. Fill out a short form with your name, site URL, ecommerce platform, and annual revenue.
We shortlist five finalists. Val and Christine review every submission against a rubric that looks at traffic and scale signals, structural UX gaps, category fit, and how much an audit of that site would teach other CPG brands watching. Each of the five finalists receive a discount on our full UX Audit and BFCM Optimization Roadmap and a Nintendo Switch 2 from our sponsors Shopify, Klaviyo, Rebuy, Okendo, and PostPilot!
One brand gets the live site audit. Everyone who submitted is invited to join us live as Val and Christine walk through the selected site for 20 minutes, followed by 10 minutes of audience Q&A. The session is recorded and will be shared with anyone who isn't able to join.
Every submission gets a next step. Brands that submit but aren't selected for the live session are offered a paid UX Audit and BFCM Roadmap, fast and fixed-scope, built to be actioned before the November 19th code freeze ahead of the busiest season of the year.
We're prioritizing CPG brands across three groups: digitally native and performance-led brands already investing in conversion rate optimization (CRO) and lifecycle marketing, scaling brands focused on retail velocity and omnichannel consistency, and venture- or creator-backed emerging brands looking to build credibility fast. But overall, we are looking for brands who are looking to improve their site metrics, regardless of where they may be in their brand journey. If your brand fits any of these, a site audit is likely to surface something actionable.
Submissions close September 16th. Our team selects the finalist and live-teardown brand shortly after, with the live session running September 23rd at 12PM EDT. If you want your site considered, the window to submit is now.
Submit your site for a live site audit.
