Blog / Barrel — CPG Commerce Agency

Blog

—

Trends, Ideas, & Updates

All News Insights

Reimagining Primary Care with The Lanby

Building the Future of Physical Retail with Stour

Uncover how ecommerce sites hosted on Shopify can meet the demand for online gift shoppers, and get inspired by shops that already do.

5 Ways Shopify Sites Can Inspire Gifting

Learn how Klaviyo and Retention Science help ecommerce businesses prevent churn with email marketing, and which platform makes it easier to do so.

Battle Royale: Klaviyo or Retention Science for Preventing Churn?

Increase revenue and customer retention for your ecommerce beauty business with this in-depth guide to scaling with subscriptions.

Ecommerce Subscriptions for Your Beauty Brand: An In-Depth Guide

Starting Conversations with Our Community

Learn how to develop deeper customer relationships with your beauty and skin care customers with the help of personalization.

Make Business Personal: The Power of Personalization for Beauty Subscriptions

Giving Food Allergy Prevention a New Look with Lil Mixins

5 Metrics Growing Subscription Beauty Brands Need to Track

Preventing your beauty subscribers from churning is key to increasing revenue. Learn how to prevent ecommerce churn with email automations and segments.

Our Essential Email Playbook for Beauty Subscriptions Looking to Prevent Churn

Setting a New Universal Standard

The Ping Pong Method: The Back and Forth of Customer Service

Belong to the Beach with SUNFLOW

Welcome To Rowing Blazers

Making Beautiful Hair a Breeze with Jaci

Improve the customer experience with a well-planned customer feedback strategy that minimizes the need for additional customer service.

How to Improve the Customer Experience with Customer Feedback

Customer service is an essential component of running a successful ecommerce business. But an in-house customer service team is better for growth.

Why Managing Your Customer Service In-House is Better for Your Ecommerce Business

The coronavirus pandemic has shifted the way consumers shop and the way brands engage with their customers, especially in the wellness space.

Staying on Top of Emerging Trends During COVID-19

Home goods have seen a surge of online sales during COVID-19, but will it last? With the consumer mindset shifting, there’s hope for ongoing growth.

The Shifting Consumer Mindset: Why Home Goods Will Continue to Grow Following the Pandemic

Transactional emails not only confirm important customer interactions, but provide brands with a hidden opportunity to improve the customer experience.

Leveraging Transactional Emails for a Better Customer Experience

Helping Launch the All Americans Movement

Google recently added free listings to Google Shopping. Free listings will change the way search marketers and SEOs approach their paid Shopping campaigns.

Google Shopping Free Listings and What They Mean for Marketers

The 2019 Barrel Recap

Multilingual pages enhance the ecommerce customer experience. SaaS Solutions and platform-specific apps and plugins are two ways to translate your site.

The Ins and Outs of Multi-Language Implementation

The coronavirus pandemic has increased anxiety and depression around the world. But beauty brands are stepping in with self-care products to ease fears.

Is Self-Care the Answer to Keeping Calm During Quarantine?

Immune-boosting products from juices to vitamins have come out on top as consumers search for ways to stay healthy during COVID-19.

Immune-Boosting Products Thrive During the Coronavirus Pandemic

We're proud to work with clients committed to giving back. Here's how some of Barrel's clients have been contributing to those in need during COVID-19.

Barrel Clients Go Above and Beyond During COVID-19

A well thought-out and put together dashboard built in Google Data Studio can save time on reporting and make your marketing analysis more effective.

Upgrade Your Reports With Data Studio

Evolving the Loan Application Process with CreditSnap

Fresh Looks for Cocofloss