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Your CPG Brand's Digital Ecosystem, Unified
We partner with CPG brands to shape strategy, design, and performance across Shopify DTC, POS, B2B and marketplaces—creating connected omni-channel experiences that drive growth, retention, and brand love. View Services
Work With UsPAST & Current CLIENTS
How We See It — Your Website is Your Online Flagship
Your website is where your brand’s story comes to life—a hub for customers to learn, discover, and experience. Through customer research and journey mapping, we help brands create seamless experiences across every touchpoint, driving engagement and boosting sales not just online, but across all channels.
Client Stories
McCormick & Company
Creating a Unified Shopify Ecosystem for McCormick’s Family of Brands
Stiller's Soda
Reimagining Nostalgia for a Modern Soda Brand
Revision Skincare
Elevating Revision Skincare’s Digital Experience for the Science-First Consumer
Sweet Loren's
Shopify 2.0 Migration and a Framework Built for Scale
Research — Customer Journey Insights
DTC Patterns is our proprietary research project that surfaces UX & marketing insights from real e-commerce purchases. We’ve helped clients enhance their website experiences through our knowledge base which has over 300 published articles and growing.
Visit DTC Patterns ↗
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Partnerships
Our partners act as an extension of our team, working together to deliver on our client's outcomes. These are some select partners.
Interested in collaborating on a project?
Get StartedFrom Clients & Partners
"Rebuy loves partnering with Barrel to help Shopify merchants increase AOV and revenue. They are efficient and committed to exceeding expectations to help clients stand out and compete with the biggest, fastest-growing brands. We're excited to continue succeeding together in all of our shared initiatives."
Valeria Granda
Manager, Partnerships
,
Rebuy
"We were thrilled with the results of our site overhaul. The Barrel team truly listened to what mattered most for our brand and brought that vision to life through thoughtful design and functionality. They were highly collaborative and great partners throughout the process!"
Lucy King
VP of Marketing
,
MUSH
"The Barrel team met Kite Hill where we needed to be, transforming our old WordPress site into a beautifully designed, highly functional Shopify site in just eight weeks—prioritizing design decisions that mattered most to our customers. The launch handoff was seamless. I’d recommend them to any CPG brand in a heartbeat!"
Connie Sintuvat
VP of Marketing
,
Kite Hill
Latest Updates
Cabot Evolves Its Site Experience with Enhanced Search
Observations from Expo West 2026
Driving Product Discovery with New Marketing Pages for Wamsutta
Anthony’s Goods Expands into Retail with Erewhon Partnership
Growing With Khloud, One Flavor at a Time
How User Testing Shaped Revision Skincare’s Digital Experience
Helping HALO Scale Its Digital Ecosystem Through the Child Craft Acquisition
Bringing a Cohesive Holiday Experience to the McCormick Shop
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Get Started