Our multi-brand launch for McCormick & Company is live here.

Our launch for Stiller's Soda is live! Learn More.

Your CPG Brand's Digital Ecosystem, Unified

We partner with CPG brands to shape strategy, design, and performance across Shopify DTC, POS, B2B and marketplaces—creating connected omni-channel experiences that drive growth, retention, and brand love. View Services

PAST & Current CLIENTS

How We See It — Your Website is Your Online Flagship

Your website is where your brand’s story comes to life—a hub for customers to learn, discover, and experience. Through customer research and journey mapping, we help brands create seamless experiences across every touchpoint, driving engagement and boosting sales not just online, but across all channels.

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Client Stories

McCormick & Company

McCormick & Company

Creating a Unified Shopify Ecosystem for McCormick’s Family of Brands

Stiller's Soda

Reimagining Nostalgia for a Modern Soda Brand

Revision Skincare

Revision Skincare

Elevating Revision Skincare’s Digital Experience for the Science-First Consumer

Sweet Loren's

Shopify 2.0 Migration and a Framework Built for Scale

Research — Customer Journey Insights

DTC Patterns is our proprietary research project that surfaces UX & marketing insights from real e-commerce purchases. We’ve helped clients enhance their website experiences through our knowledge base which has over 300 published articles and growing.

Visit DTC Patterns ↗

DTC Patterns Collage

Interested in collaborating on a project?

Industries We Serve

Food & Beverage

Beauty & Skincare

Health & Wellness

Home, Family, & Pet

Partnerships

Our partners act as an extension of our team, working together to deliver on our client's outcomes. These are some select partners.

Interested in collaborating on a project?

From Clients & Partners

"Rebuy loves partnering with Barrel to help Shopify merchants increase AOV and revenue. They are efficient and committed to exceeding expectations to help clients stand out and compete with the biggest, fastest-growing brands. We're excited to continue succeeding together in all of our shared initiatives."

Valeria Granda

Manager, Partnerships

,

Rebuy

"We were thrilled with the results of our site overhaul. The Barrel team truly listened to what mattered most for our brand and brought that vision to life through thoughtful design and functionality. They were highly collaborative and great partners throughout the process!"

Lucy King

VP of Marketing

,

MUSH

"The Barrel team met Kite Hill where we needed to be, transforming our old WordPress site into a beautifully designed, highly functional Shopify site in just eight weeks—prioritizing design decisions that mattered most to our customers. The launch handoff was seamless. I’d recommend them to any CPG brand in a heartbeat!"

Connie Sintuvat

VP of Marketing

,

Kite Hill

Latest Updates

As we wrote earlier this year, category leaders get a default advantage when AI assistants make recommendations, but that advantage still has to be earned with the right content. Cabot's ongoing retainer with Barrel gave us the opportunity to test that thesis directly.

How We Helped Cabot Creamery Build AI Authority in a Competitive Category

Black Friday/Cyber Monday (BFCM) inboxes are noisy. The brands that break through aren't the ones yelling louder; rather they're the ones that make each customer feel like the message was made specifically for them, even at scale. Here's how we've seen top CPG brands in food & beverage, beauty & skincare, healthy & wellness, and home, family, & pet leverage personalization across every major channel.

Personalization at Scale: Email, SMS, Push, and Onsite

A strong gift guide can solve that problem directly, turning a crowded catalog into a handful of clear, confident choices. Last Black Friday/Cyber Monday (BFCM) season, 73% of shoppers said they welcome inspiration from retailers when planning gift purchases.

Gift Guides for BFCM: Guiding Shoppers Through the Holiday Rush

Black Friday/Cyber Monday (BFCM) is a carefully timed rollout, and the brands that come out ahead are the ones that structure their marketing planning across the months leading up to the most important sales season of the year. Here's how we recommend breaking down the work, phase by phase.

Your BFCM Roadmap: What to Do in August, September, October, and November

What We Ask in Every UX Audit

Beyond the Discount: Building a BFCM Campaign That Reflects Your Brand Story

If you want subscribers who convert during Black Friday/Cyber Monday (BFCM), the incentive to sign-up needs to be clear, exclusive, and tied to something tangible. Here are the acquisition tactics we see working for CPG brands right now.

Lead Magnets, Quizzes, and Gated Content: Smarter List Growth for CPG Brands

Why We're Auditing One CPG Site Live Before BFCM

Interested in collaborating on a project?