Barrel works with brands to design & build great ecommerce experiences on Shopify Plus.

Our Core Services

Barrel's Core Service Graphics

Shopify Plus Website Design & Build

Redesign an existing website, create from scratch, or replatform to Shopify Plus.
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Barrel's Core Service Graphics

Fractional & Dedicated Web Teams

Flexible plans for ongoing website support, maintenance, optimization, & expansion.
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Barrel's Core Service Graphics

Website Audit & Roadmapping

Deep-dive into site performance & opportunities that lead to concrete next steps.
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Success Stories

Sweet Loren's

Shopify 2.0 Migration and a Framework Built for Scale

The Outset

Launching & Growing a Celebrity Skincare Brand

Once Upon A Farm

Building LTV and AOV Through Subscription and Build-A-Bundle

Rowing Blazers

Relaunching a Luxury Streetwear Site Built for Global Expansion

How We Help Improve Your Shopify Website

Site Speed Optimization

We help improve site load times and streamline the performance of various 3rd party apps on Shopify.

▷ UX Design Enhancements

We combine user behavior data, best practices, and user testing to design improved web experiences.

▷ Subscription & Loyalty Programs

We partner with premier subscription and loyalty platforms to implement robust programs on Shopify.

Conversion & AOV Optimization

We identify opportunities and run tests to improve conversion rates and increase average order value.

Site Accessibility

We build in ADA compliant capabilities and remediate themes & apps to meet accessibility requirements.

▷ Analytics Tracking

We ensure your data layer is configured properly to provide accurate metrics on performance.

DTC Patterns Collage

Customer Insights Through Research

DTC Patterns is our proprietary research project that surfaces UX & marketing insights from real e-commerce purchases. We’ve helped clients enhance their website experiences through our knowledge base which has over 300 published articles and growing.

Explore DTC Patterns ↗

From Clients & Partners

“Our Barrel account team took the time to listen and learn before recommending an enhanced user experience. Our online business has since doubled, and we continue to hear praise about our customer portal which was one of the most important pieces for us in increasing retention.”

Katie Marston

Chief Marketing Officer
,
Once Upon A Farm

"Barrel and Recharge worked together efficiently—and on an extremely expedited timeline to make our vision a reality. The performance of our subscriptions program on our Shopify+ storefront has exceeded expectations."

Olivia Claparols

Sr. Director of Digital
,
Pavise

"We are thrilled to have Barrel as a trusted Plus Partner since the early days. Their team has consistently demonstrates a deep understanding of e-commerce and a commitment to delivering exceptional solutions for their clients and our merchants.”

John Yoo

Partner Manager
,
Shopify

Latest Updates

Known for its commitment to simplifying the moving process, Rentacrate offers a range of products and services designed to meet the diverse needs of businesses and individuals during transitions. We redesigned their site architecture, homepage, and audience landing pages to outline their services better, collect lead generation, and encourage customers to book crates.

Creating a Tailored Experience for Rentacrate’s Customers

Reactor, formerly known as Tor, is an online science fiction and fantasy magazine published by Tor Books, a division of Macmillan Publishers. They engaged Barrel to redesign & build an elevated editorial experience for Reactor on WordPress using UX and design best practices as well as brand storytelling that appeals to the entirety of the Reactor community.

Reactor Unveils a Futuristic Website for Sci-Fi Enthusiasts

Rooted in the principle that health and well-being should be accessible to everyone, Well+Good stands as a leading digital wellness and lifestyle publication committed to motivating and guiding individuals through the continually evolving realm of health and well-being. As Well+Good’s longtime design and development partner, Barrel continues to support their design and development initiatives throughout the year.

A Fresh Perspective for Well+Good

Redefining the concept of luxury fashion by merging sustainability and exclusivity, Encore Bag is on a mission to disrupt the fashion industry. 

Merging Sustainability and Luxury With Encore Bag

Two Blind Brothers came to Barrel to enhance the digital experience associated with their Reserve Collection, a carefully curated line of premium products.

Transforming the Two Blind Brothers Reserve Collection

As Well+Good’s longtime design and development partner, Barrel launched the Well+Good Trends Hub 2024, a bespoke landing page that features a curated list

Designing the Guide to the Future of Wellness in 2024

Barrel collaborated with Theralogix to successfully integrate their operations by migrating their subscription and payment platform to Recharge.

Advancing Wellness with Theralogix’s Nutritional Solutions

Barrel is thrilled to collaborate with the Headspace team in revamping their B2B website ecosystem to reflect the brand’s identity and updates.

Merging Headspace Health and Ginger into Headspace for Organizations' New B2B Ecosystem

Interested in collaborating on a project?

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