Our multi-brand launch for McCormick & Company is live here.

Our launch for Stiller's Soda is live! Learn More.

Your CPG Brand's Digital Ecosystem, Unified

We partner with CPG brands to shape strategy, design, and performance across Shopify DTC, POS, B2B and marketplaces—creating connected omni-channel experiences that drive growth, retention, and brand love. View Services

PAST & Current CLIENTS

How We See It — Your Website is Your Online Flagship

Your website is where your brand’s story comes to life—a hub for customers to learn, discover, and experience. Through customer research and journey mapping, we help brands create seamless experiences across every touchpoint, driving engagement and boosting sales not just online, but across all channels.

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Client Stories

McCormick & Company

McCormick & Company

Creating a Unified Shopify Ecosystem for McCormick’s Family of Brands

Stiller's Soda

Reimagining Nostalgia for a Modern Soda Brand

Revision Skincare

Revision Skincare

Elevating Revision Skincare’s Digital Experience for the Science-First Consumer

Sweet Loren's

Shopify 2.0 Migration and a Framework Built for Scale

Research — Customer Journey Insights

DTC Patterns is our proprietary research project that surfaces UX & marketing insights from real e-commerce purchases. We’ve helped clients enhance their website experiences through our knowledge base which has over 300 published articles and growing.

Visit DTC Patterns ↗

DTC Patterns Collage

Interested in collaborating on a project?

Industries We Serve

Food & Beverage

Beauty & Skincare

Health & Wellness

Partnerships

Our partners act as an extension of our team, working together to deliver on our client's outcomes. These are some select partners.

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From Clients & Partners

"Rebuy loves partnering with Barrel to help Shopify merchants increase AOV and revenue. They are efficient and committed to exceeding expectations to help clients stand out and compete with the biggest, fastest-growing brands. We're excited to continue succeeding together in all of our shared initiatives."

Valeria Granda

Manager, Partnerships

,

Rebuy

"We were thrilled with the results of our site overhaul. The Barrel team truly listened to what mattered most for our brand and brought that vision to life through thoughtful design and functionality. They were highly collaborative and great partners throughout the process!"

Lucy King

VP of Marketing

,

MUSH

"The Barrel team met Kite Hill where we needed to be, transforming our old WordPress site into a beautifully designed, highly functional Shopify site in just eight weeks—prioritizing design decisions that mattered most to our customers. The launch handoff was seamless. I’d recommend them to any CPG brand in a heartbeat!"

Connie Sintuvat

VP of Marketing

,

Kite Hill

Latest Updates

The Shopify Toolkit for AI-Ready CPG Stores

Mack Weldon built its business on modern menswear essentials, underwear, undershirts, and everyday basics engineered with proprietary fabrics for comfort and durability. That product mix brings two different shoppers to the same product listing page (PLP): loyal customers who already know what they want and are moving quickly to restock, and new customers who are still comparing colors, fabrics, and fits for the first time. Designing navigation, filtering, and product-browsing tools that work for both audiences at once became the focus of our conversion rate optimization (CRO) testing program on Mack Weldon's PLPs.

How Hiding Filters Helped Mack Weldon Lift Conversion Rate by 6.06%

The collections overhaul announced at Shopify's DotDev developer conference on July 21 is not an incremental platform update. Shopify's Head of Partnerships, Atlee Clark, called it the biggest update to collections in ten years, and for CPG brands managing complex product lines, that is not an exaggeration.

Shopify's Latest Collections Update: What It Means for CPG Catalogs

Most brands treat customer service and customer experience (CX) as a cost center: a queue to clear, a ticket count to reduce. Good Protein treats it as one of the most valuable data sources in the business, and that decision is now paying off in an unexpected place: AI search visibility.

Turning Your CX Team Into a Content Engine

Agentic Checkout Is Already Converting. Is Your Catalog Ready?

Elvie UK Migration to Shopify Plus

On May 27, Barrel hosted a live webinar with partners from Shopify and Good Protein to talk through what it actually takes to get cited by AI search tools. One example from that conversation captures the reality of Generative Engine Optimization (GEO): picture a blogger in Nebraska, with no meaningful following, who writes a single post comparing protein powders. That post could end up cited constantly by AI assistants, sometimes ahead of the brands it reviews. It's a small, specific scenario, but it's playing out across categories right now.

Why a Blogger in Nebraska Might Outrank Your CPG Brand

Barrel has been named a Shopify Platinum Partner, the top tier of Shopify's partner program. The designation recognizes agencies that have delivered sustained, high-impact results for Shopify merchants, and it's one Barrel has been working toward for years.

Barrel Is Now a Platinum Shopify Partner

Interested in collaborating on a project?