SmartyPants

SmartyPants Vitamins creates healthy everyday supplements for kids, adults and pets. We worked closely with the SmartyPants and SmartyPaws team to reimagine their digital presence and build a website that can scale to meet the needs of their fast growing business.

The newly designed SmartyPants Vitamins digital presence is optimized for mobile browsing.

Storytelling pages highlight the quality, ingredients, and health benefits in each gummy.

Typography styles on the website help to extend the quirky nature of the SmartyPants brand.

A series of new icons were developed for ingredients.

The new SmartyPaws site features an array of dog friendly formulas and provides an opportunity for subscription.

Emails campaigns introduce new site visitors to the SmartyPants and SmartyPaws brand.