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Your CPG Brand's Digital Ecosystem, Unified
We partner with CPG brands to shape strategy, design, and performance across Shopify DTC, POS, B2B and marketplaces—creating connected omni-channel experiences that drive growth, retention, and brand love. View Services
Work With UsPAST & Current CLIENTS
How We See It — Your Website is Your Online Flagship
Your website is where your brand’s story comes to life—a hub for customers to learn, discover, and experience. Through customer research and journey mapping, we help brands create seamless experiences across every touchpoint, driving engagement and boosting sales not just online, but across all channels.
Client Stories
McCormick & Company
Creating a Unified Shopify Ecosystem for McCormick’s Family of Brands
OneSkin
OneSkin's Seamless Migration from Headless to Shopify 2.0
Instant Pot
Refreshing Instant Pot’s Brand Experience to Power Channel Expansion
Sweet Loren's
Shopify 2.0 Migration and a Framework Built for Scale
Research — Customer Journey Insights
DTC Patterns is our proprietary research project that surfaces UX & marketing insights from real e-commerce purchases. We’ve helped clients enhance their website experiences through our knowledge base which has over 300 published articles and growing.
Visit DTC Patterns ↗
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Get StartedIndustries We Serve
Partnerships
Our partners act as an extension of our team, working together to deliver on our client's outcomes. These are some select partners.
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Get StartedFrom Clients & Partners
"The Barrel team met Kite Hill where we needed to be, transforming our old WordPress site into a beautifully designed, highly functional Shopify site in just eight weeks—prioritizing design decisions that mattered most to our customers. The launch handoff was seamless. I’d recommend them to any CPG brand in a heartbeat!"
Connie Sintuvat
VP of Marketing
,
Kite Hill
“Our Barrel account team took the time to listen and learn before recommending an enhanced user experience. Our online business has since doubled, and we continue to hear praise about our customer portal which was one of the most important pieces for us in increasing retention.”
Katie Marston
Chief Marketing Officer
,
Once Upon A Farm
"We are thrilled to have Barrel as a trusted Plus Partner since the early days. Their team has consistently demonstrates a deep understanding of e-commerce and a commitment to delivering exceptional solutions for their clients and our merchants.”
John Yoo
Partner Manager
,
Shopify
Latest Updates
How We Leveraged User Testing to Redesign McCormick’s Recipe Experience
Khloud Expands Its Product Line With Single-Serve Popcorn Packs
Creating a Cohesive Multi-Brand Experience for McCormick Through User Testing
Elvie’s Seamless Migration from BigCommerce to Shopify Plus
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Launching Sweet Loren's x Hello Kitty® Brand Collaboration
Driving Engagement With a Curated Digital Charcuterie Board Quiz
A Seamless Migration for Blank Beauty from Headless to Shopify 2.0
Bringing Cabot Closer to Customers Nationwide
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Get Started