Blog

Trends, Ideas, & Updates

To launch the new Once Upon a Farm brand to market, Barrel worked with the internal team to reimagine the website on Shopify Plus.

Snacking with Once Upon a Farm

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Fisher Center is a world-class performing arts center that engaged Barrel to update their website to reflect the essence of the Fisher Center experience.

Exploring The Arts With Fisher Center

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With the holidays right around the corner, ecommerce brands are turning to email to help communicate expectations for the holiday season and drive sales.

The 3 Biggest Email Trends We’ve Seen This Holiday Season

Insights
As part of an ongoing partnership, Barrel collaborated as The Gap’s strategic partner to create an omnichannel fall 2021 campaign launch strategy.

Preparing For Fall With The Gap

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Ecommerce businesses can leverage loyalty and engagement platforms like LoyaltyLion, which provide the tools to create key components of your program.

6 Ways To Level-Up Your Rewards Experience Using LoyaltyLion

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Station is a company based in Phoenix, Arizona, that creates high quality, made-to-last desks that are customized and built for each individual.

Built to Last with Station

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Well+Good is a premier lifestyle and news publication devoted to the wellness scene. Barrel recently redesigned their website for a fresh look and feel.

Refreshing the Wellness Scene with Well+Good

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Uniting Together With Gold House

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Powering Online Threat Research with Pyrra

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While users have quickly picked up dark mode as their preferred display method, dark mode has created unique challenges for digital designers.

Dark Mode: Critical Considerations for Email Marketing

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Taking a Literary Deep Dive with Macmillan

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Go Green, Snack Happy With giMme Snacks

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Discovering Complete Nutrition with Soylent

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As you're building your ecommerce website, these are the 25 pages you must have so customers can learn more about your brand, browse your products, and buy

25 Must-Have Pages for Your Ecommerce Website

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Celebrating Childhood with the Sunday Collective

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Learn how to work more targeted email content into behaviorally-triggered flows to mimic the feel of campaign sends with better, long-term results.

How to Get the Most ROI from Your Email Designs

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We partnered with the retail builder Stour to create the first-ever ecommerce platform for Allure.

Envisioning Allure's First Digital Shopping Experience

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A New Barry’s Experience

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Personalizing Luxury Knitwear with Le Lion

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A Toast to Teremana

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Apple is launching its new iOS 15 software the fall of 2021. Here's what the Mail Privacy feature means for direct-to-consumer brands.

How iOS 15 May Impact DTC Ecommerce for Brands

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Luck Springs crafts hard teas & lemonades made with real fruit juice, black tea, and nothing artificial.

Getting as Real as a Texas Summer with Luck Springs

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To celebrate our 15th anniversary at Barrel, we’ve curated 1 project from each year since 2006 to showcase our growth & evolution.

Celebrating Barrel's 15th Anniversary

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Discover how Barrel helped Rooted grow their revenue from email 32% month-over-month with behaviorally-triggered email automations in Klaviyo.

How Rooted Drove Customer Retention and Increased Revenue 32% with Email Automations

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Serving the AAPI Community with The Asian American Foundation

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Explore, Discover, and Grow with The Sunday Collective

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Barrel worked closely with the Rowing Blazers team to redesign their ecommerce experience on Shopify.

A New Look for Rowing Blazers

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Barrel presents the 2020 recap, a glimpse into what the past year looked like for team Barrel.

The 2020 Barrel Recap

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CRM is a powerful strategy that can help ecommerce businesses scale personalized experiences for their customers.

Mindset Shift: Ecommerce Brands Need CRM To Survive

Insights
LenX is driving forward technology-powered solutions to enhance the customer experience

Looking Into the Future of Homebuilding with LenX

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