Blog

Trends, Ideas, & Updates

Based in New Orleans, Mignon Faget is a jewelry brand deriving its signature designs from the architectural and natural forms of the city’s environments.

A Touch of Luxury with Mignon Faget

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Tradition meets modernity – Hall des Lumières, is a digital revolution of traditional art and offers a one-of-a kind immersive digital experience.

Illuminating Art with Hall des Lumières

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5 Ways to Prepare Your Brand for Resiliency

Insights
Barrel designed an online shopping experience for Arthur Ashe that preserves his legacy while introducing the brand to the world.

Preserving the Legacy of Arthur Ashe

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Barrel designed and build a dynamic and information-rich website for The Algorand Foundation that serves the needs of hodlers, developers, and partners.

Building a Borderless Blockchain Economy with The Algorand Foundation

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Barrel to developed a high-performing website that establishes and communicates The Nue Co.'s brand, purpose, and products.

Redefining Health with The Nue Co.

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Site speed is critical for conversion rates, and tools like Edgemesh and Yottaa can help optimize your users’ experience to help increase sales.

How Faster Websites Build Trust and Result in Higher Conversion Rates

Insights
Barrel designed Oishii’s new website with a focus on educating customers about their product's heritage and the benefits of vertical farming.

The Future of Fruit with Oishii

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After its launch, DTC Patterns, which derives marketing and UX insights from real purchases, now has over 100 articles in its resource library.

DTC Patterns: What We've Learned from Writing 100+ Articles on Ecommerce UX & Marketing

Insights
Barrel revamped Rentacrate's digital identity design system and designed the website with a focus on reimagining how the moving industry is viewed.

The Future of Moving with Rentacrate

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Use Rebuy on your ecommerce website to boost Average Order Value, Conversation Rate, and Lifetime Value.

Ways to Boost Average Order Value, Conversation Rate, and Lifetime Value with Rebuy

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Feminade partnered with Barrel to design a scalable and modern website that communicates their brand and values to their audience.

Empowering Womens’ Health With Feminade

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Barrel designed the website and launched a new brand to market for Headspace Health—the new corporate entity of Headspace Health and Ginger.

Finding Balance With Headspace Health

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The CUNY Graduate Center collaborated with Barrel to reimagine a website that would showcase the innovation and prestige of their academics and research.

Trailblazing Graduate Education With The Graduate Center of CUNY

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Actionable ideas and tactics to help increase conversion rates on your Shopify ecommerce website.

50 Ways to Increase Ecommerce Conversion Rates on Shopify

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Barrel created a website for The Outset that marries product discovery, exploration, storytelling, product education, and it’s founding story.

Beginning Again With The Outset

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Barrel refreshed Melier's website with a clean design that encourages discovery and familiarity within the wine world.

Savoring Every Moment with Melier

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Having customer conversations can surface impactful insights. Tips and scripts on how to execute and make this a habit.

A Must-Try Habit for Brands Selling DTC: Lightweight Customer Conversations

Insights
As part of an ongoing partnership, Barrel collaborated as The Gap’s strategic partner to create an omnichannel winter 2021 campaign launch strategy.

Getting Festive with Gap

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Square Roots partnered with Barrel to redesign and create a website as they debuted their new visual identity across all touchpoints.

Square Roots Provides Nutrition Through Responsible Food Tech & Community

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Sustainable web design is an approach to creating websites that helps reduce the overall carbon emissions created by the internet.

Practice Sustainable Web Design With This Checklist

Insights
Barrel worked together with Gygles & George to design and launch their new ecommerce website.

A Retro Revamp with Gyles & George

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Barrel helped relaunch Warm & Wonderful's brand with a new dedicated ecommerce website, which coincided with the release of their newest collection.

Honoring Heritage with Warm & Wonderful

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In our latest work together with Well+Good, we designed and launched their Wellness Trends for 2022.

Dominating the Wellness Conversation with Well+Good

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Barrel worked with Visionist to create a new brand and a revolutionary way to shop for eyewear online.

The Perfect Balance of Touch and Tech with Visionist

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Fisher Center is a world-class performing arts center that engaged Barrel to update their website to reflect the essence of the Fisher Center experience.

Exploring The Arts With Fisher Center

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To launch the new Once Upon a Farm brand to market, Barrel worked with the internal team to reimagine the website on Shopify Plus.

Snacking with Once Upon a Farm

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With the holidays right around the corner, ecommerce brands are turning to email to help communicate expectations for the holiday season and drive sales.

The 3 Biggest Email Trends We’ve Seen This Holiday Season

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As part of an ongoing partnership, Barrel collaborated as The Gap’s strategic partner to create an omnichannel fall 2021 campaign launch strategy.

Preparing For Fall With The Gap

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Ecommerce businesses can leverage loyalty and engagement platforms like LoyaltyLion, which provide the tools to create key components of your program.

6 Ways To Level-Up Your Rewards Experience Using LoyaltyLion

Insights